What Keeps Digital Publishing Execs Up at Night? Part 3: Over-Relying on...
Having discussed monetizing the mobile channel and distributing content via social channels, we continue our series of blogs on conversations from the Digiday Publishers Summit with another topic that...
View ArticleResponsive Email Design Best Practices for a Better Mobile Experience
Looking around a crowded subway, a café, a mall, or pretty much any other public space, you will quickly notice one thing: people using mobile devices. They’re everywhere and have become a permanent...
View ArticleDiffering Publishing Models Face the Same Challenge: Monetizing Email Messaging
Publishing, media, and entertainment companies, and each of the sub-verticals within these industries, have such differing publishing models that they also have vastly different processes for the use...
View ArticleA Publisher’s Guide to Mobile Optimization
This article originally appeared in Target Marketing on March 25, 2015: [Editor’s note: Something to consider while reading this article—Mobile optimization on sites, or landing pages mobile email...
View ArticleWhat Keeps Digital Publishing Execs Up at Night? Part 4: Content is – Not – King
Our blog series on conversations from the Digiday Publishers Summit continues with another topic that publishing executives are grappling with: Challenge #4: Content is – Not – King Anymore The phrase...
View ArticleClik here to view.
Guest Blog: Data-Driven Segmentation is your Safest Bet for Increasing Email ROI
We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog looks at segmentation as creating opportunities to send tailored email...
View ArticleClik here to view.
Finding Secure New Sources of Revenue through Digital Messaging
More so than for most other industries, publishing and media companies have seen their worlds turned upside down by digital disruption. Maintaining control of content and audiences while taking...
View ArticleClik here to view.
Social Sales is Not New, It’s Thousands of Years Old
This article originally appeared on Social Media Today on May 1, 2015:A webinar promotion popped into my social feed this past week asking the question, “Who owns social selling?” It went on to give...
View ArticleClik here to view.
Tips for Effective Email Automation
Of the many headaches suffered by email marketers, one of the ones that occurs most often is trying to answer the questions of how often to contact a member of their subscriber list and what content to...
View ArticleClik here to view.
The Age of Mobile Moves from Static to Dynamic
This article originally appeared on CMSWire on May 22, 2015: Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the...
View Article
